Why your marketing plan starts with where you are now

Avoid roller coaster marketing by doing a marketing plan
on Thu 4 Feb

 

Do you feel overwhelmed at having to put together a marketing plan? Do you turn pale when putting together a marketing plan is top of the advice lists about growing your business.

 

Marketing is the accelerator pedal of your business, so are you pressing that pedal hard enough – and are you driving in the right direction? In other words - where are you now?

 

How about doing a quick self audit to find out? Here's how:

 

Look at the following 4 questions and rate yourself knowing that number 1 means "Oh dear, we're not doing well AT ALL" and number 10 means "We're doing really well, in fact there's no room for improvement (and we're feeling pretty smug)"

 

More Leads – How good a job are you doing of exposing new people to your message and offer?

1 2 3 4 5 6 7 8 9 10

 

More Customers – How good a job are you doing of getting your current leads to buy something?

1 2 3 4 5 6 7 8 9 10

 

The Right Type of Customer – Are you successfully working with your ideal target audience?

1 2 3 4 5 6 7 8 9 10

 

Repeat Customers – What proportion of your customers stick with you for the long haul?

1 2 3 4 5 6 7 8 9 10

 

Be honest with yourself in answering these questions.  If you don’t tell yourself the truth  you've just wasted your time and jeopardised your business.

 

Yes I believe these questions are that important...

 

If you think you need to make a change perhaps I can help? One retained client recently said that he felt his 20% annual growth had been mainly down to my input. 

 

Isn't it great when you can make a positive difference? Putting together a marketing plan might make a positive difference to you too.

 

 

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