"Jane Buswell is the real deal!"

Colin Potter, DocumentGENie


"I have spoken to many marketing companies over the years and Jane Buswell was the first one that made sense. Having quickly made the decision to work with her, she came up with an idea to exponentially grow the business at the first meeting!"

Richard Butler, Chief Executive, Technilink IT Limited


Your marketing workshop at Cibas really helped me clarify questions of customers and values - which was so useful at this stage of my business development

Alys Scott-Hawkins


"I really enjoyed our meeting - your expertise and capability were apparent in the way you asked the questions and then interpreted the information. Your manner and approach - acknowledging the experience of others, relaxed and humorous - showed your self-assurance and capability.

The report is well formulated and informative and will be helpful. I will be contacting you again".

Ann Dalby

Marketing Questions | FAQs | Business Fulcrum

What's your response to the view that marketing = an open chequebook?

If you go to the wrong company that may be the case, but I set up Business Fulcrum to make sure marketing services were accessible. Every project is quoted for, there are no hidden surprises and I try to make sure that the things I do for you have multiple application so you are not continually spending out. The main thing is to get you marketing consistently and continually and believe me I know how difficult that can be...

How do I know if YOUR marketing advice will work?

The short answer is all about me! I am self employed and market myself in the same way that I advise you. So, having set up in 2003 I have worked with hundreds of companies; I have some great testimonials and recommendations on LinkedIN; I regularly deliver marketing workshops and am often asked to do presentations on request. In other words people know what I do and buy my services. I believe I can do the same for you...

Surely you have to have expertise in my sector to know how to market me?

Well marketing is marketing and at one time I revelled in the glorious line that I was working with everyone from a sex therapist to a private investigator! But the other thing is that my personal experience, insight and approach allow me to comprehend different businesses very quickly. I believe this comes over very clearly in the free marketing healthcheck - so why not get in touch and take advantage?

OK sounds good so far - how far will you travel to offer your consultancy?

Well for things like copywriting and postcards there is no geographic restriction, using my own tried and tested client process I can easily work for you using Skype and e-mail.

I like to keep my costs accessible for small companies so in order to keep petrol costs down I now offer the Free Marketing Healthcheck to potential clients in three ways:

Most of my clients are within an hour's drive of my base in North Hampshire and there is no mileage charge for them.