Mike Howie, Managing Director, ATS Heritage
Jane provides solid, consistent and reliable advice to help steer us through the complexities of marketing and improving our brand recognition. With Jane’s help (she posts for us) we have significantly increased our twitter traffic and subsequently the numbers of visitors to our website.
Michael Butcher, Chair of Fleet Future
We're a voluntary community group and needed some guidance on how to commission a branding exercise for our town. Jane proposed a workshop which she then ran for our local businesses and community representatives. This hit all the right notes: very friendly, no marketing jargon, garnered lots of audience ideas and made destination marketing sound the natural thing to do - and then documented all our ramblings very cogently, succinctly and promptly.
After this success, Jane led us through the rest of the process, commissioning logos, developing marketing text and devising launch plans - all demonstrating Jane's comprehensive and versatile skill set.
As Chair of the organisation, it’s great just being able to ring up Jane for instant advice and ideas that always seem spot on.
Grant Morgan, CEO, Louis Kennedy from London
Having joined us at very short notice Jane quickly got to grips with the business and not only handled the social media and PR activities but also covered for a colleague on extended leave.Her main value to us has been to lay down a simple marketing process which has encouraged and supported our partners in the promotion of T-Shirt Booth and this has resulted in an enormous amount of marketing activity.
She is hard working, clear thinking and full of innovative ideas – our recent successful Partners Day is just one example. She can be entirely trusted to be self-managing and self-motivated and has built strong relationships with our contacts.
Peter Clarke, PPG Proofreading from Fareham, Hampshire
Jane came up with the idea of the “OopsProofer” as someone (the Proofer) sorting out the mistakes (Oops) and floated the suggestion of a smiley face with glasses over the double-O in Oops or Proofer which now features as part of my logo.
Jane is all about using ‘quirky’ ideas to attract attention. I have had lots of great comments about my logo and website as a result, so if you are looking for a marketing approach which is a little different and ‘out of the ordinary’ then contact Jane.
Doug Martin, Centre for Relationships from London
From our first meeting with Jane for a Marketing Healthcheck, it quickly became clear that we were working with a very talented and dedicated individual. The meeting was incisive and inspiring and we had no hesitation in getting Jane involved in our business.
Since then Jane has guided us in marketing our services with great imagination and insight.
In a creative and cost-effective process she has enabled us to take our business to a new level and we look forward to working with her for many years to come.
Datafreight from Southampton, Hampshire
“Whilst we realised that marketing had become increasingly important in today’s challenging trading conditions we were sceptical about its effectiveness. However, working with Jane Buswell provided clarity about the business and a sensible informed framework to move ourselves forward.
Within a short space of time we had a new name, logo, marketing material, advertisements and website. Effectively we had pretty painlessly re branded! We also had an integral marketing process that could naturally sit alongside our daily activities
We have no doubt that, under Jane’s guidance, the introduction of a revived marketing strategy has culminated in a new energy and focus that has almost immediately resulted in new business.”
Vanessa Weiglhofer, Menovation from London
Jane's ability to analyse the business and place the appropriate marketing spin on it is most impressive. It revolutionised our approach to marketing our product.
Jim Culverwell, Culverwell Consulting, from Alresford, Hampshire
The healthcheck was much more imaginative and relevant than I would have thought possible at a first meeting