Healthcare Communications and Dental Marketing

I initially came into healthcare marketing with my copywriting hat on as I was approached by a website designer to write the copy for a private GP. What immediately became apparent was that the GP was not comfortable with marketing and was also excellent at hiding her light under a bushel whilst simultaneously helping potential patients find help from elsewhere!

 

Since working with other medical professionals, dentists and psychotherapists over the years,  I have found these to be common traits - that and finding that they often need an interpreter to translate their medical words of wisdom into something the public can understand.  And, of course the pressure to do that has increased as marketing has put more and more emphasis on blog posts, content creation and social media.

 

To this end I have also been involved in the creation of several medical related websites including www.british-thyroid-association.org you can find out more about my website services here

 

So if you are a busy, modest practitioner who doesn't know where to start in terms of healthcare marketing or dental marketing, or you have  lost the will to live in terms of social media I may be able to help...

 

 

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