branding

What is your brand purpose?

Jane Buswell on Thu 7 Sep

When low prices became synonymous with poor quality goods and service Asda parent company Wal-Mart had to do something about their branding. In the event they looked at their brand purpose.

What are your core values?

Jane Buswell on Tue 6 Jun

If you haven't heard of core values you might find this post VERY useful 

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