Success in digital marketing comes from great planning, implementation and adjustment to customer feedback. Here's how...
I want it all - so I do get a bit fretful about the fact that you can’t add clickable links to your Instagram captions. Here's how to get round it.
There are many reasons why someone may not immediately buy from you. The good news is, if you know those reasons you can do something about it.
How will potential patients find you if you're not making the most of your online presence? Here are 10 simple ways to do just that...
I have a mixed relationship with quotations. I find many a bit saccharine to be honest but a few really do resonate and teach me about work or life. I hope these do the same for your marketing.
Are you making full use of Twitter lists? Indeed are you using them at all? If not you're almost certainly missing out
I've run several social media workshops for different District Associations of Counsellors and Psychotherapists. Each time I knew the challenge would be to convince attendees that social media doesn't conflict with the therapy dynamic.
As a copywriter it would be rather strange if I wasn’t a huge fan of words so when I came across the subject of contranyms I couldn’t wait to share some examples with you.
There are a number of marketing definitions but one of the most succinct is “getting the right message to the right market via the right media and methods” In my experience too few new business owners think about the market – or target market - part –of that statement which is very strange
Infographic maker advice and the secrets of a good infographic
In a nutshell, content marketing is the creation and sharing of educational content with the express purpose of attracting, engaging and acquiring potential clients and customers. So what does that mean for you?
Businesses have become increasingly "unbuttoned" – literally in terms of dress down Friday (which now seems to be dress down Monday to Fridays) In step with this, marketing has become more playful and humorous.
Do you feel overwhelmed at having to put together a marketing plan? Do you turn pale when putting together a marketing plan is top of the advice list when finding out about growing your business.
Whilst recently helping a client identify her position in the market we came to the old chestnut about what to charge and, more specifically, whether to show prices on the website.
Happy New Year to you! I thought I'd continue in the vein of the onslaught of Christmas sweeties by continuing to write about slogans This time it's Kit Kat's "Have a break. have a Kit-Kat"
I’ve been to a LOT of networking groups since I set up the company in 2002. Most of those expect members and visitors to share 60 seconds about their company so it amazes me that so many people bimble their way through these because they haven’t prepared.
I’m sure it won’t surprise you that I am always interested in finding out more about clever marketing ideas. And as case studies to share with clients I’m actually interested in how a clever idea came about as well as the idea itself.
This post - about clever company names and the art of differentiation - has been enjoyed by nearly 1200 people. And if you've never heard of Super Hod here's your chance!
When you first start on Twitter it feels really strange trying to have a conversation; of course it’s a great idea to do this since this IS the quickest way to extend your reach and reputation through the creation of new or improved relationships.
Even today there is still nervousness in some quarters about raising your profile on social media in case you get complaints. I think what may be forgotten is that if you’re not on social media people may still be complaining about you but you lack the opportunity to deal with them and de-escalate the situation. So the savvy thing to do is to create a social media policy for customer complaints.
I know this is high in mind for a lot of small businesses, over 1,000 people have read this post
Marketing memes have been increasingly adopted by companies wishing to promote themselves in a light-hearted way. But what’s the thinking behind them and which is the best free meme generator ? Thought you were the last to find out? Over 1200 people have already checked out this post.
OK - I’ll come clean - as a copywriter spelling mistakes jump off the page at me. These raise my blood pressure and mean that I’ll judge you if you constantly use its instead of it’s, your instead of you’re and the wrong version of there, their or they’re. Over 1400 people have been so worried about that they've read my post!
There's a few trip-you-up similar sounding words like Farther and Further, Affect and Effect that get misused. The ones I would like to vent about today however, are Complementary and Complimentary - something over 1400 people have checked out on here!
And so to a second Marketing Strategy that I’m sharing with you in the hope and expectation that it might give you some ideas - this time it’s from the British Heart Foundation. Over 1500 people have checked this post out so I hope you find it useful too.
As we all rush to buy shabby chic and vintage to remind us of what (from here) seem to be golden days there’s also special nostalgia for black and white film. Perhaps this is one reason that this blog post has currently attracted more than 1500 people
Fortunately some real vintage advertising gems still survive from the 50’s and the ones I want to share with you here were created for what was called The Egg Marketing Board.
Coming up with a successful marketing strategy can be pretty tricky. But there's some great lessons you can learn from the big boys and apply to your own business. This week it's about Ocado's insight into how we behave - a post which has already attracted some 1700 visits...
So you've put up your Twitter profile, and you've tweeted a few times. Now what? Why not think about how DJ's broadcast to their invisible audience? This is one of my top 5 blog posts with over 1500 visits to date.
Not that many business owners actually love data analysis. But if you want your marketing mix to be successful you need to keep an eye on what is working and what isn't. Over 19000 people have already visited this post to find out how you do just that.
There are certain slogans that work for decades. And these are likely to stay in the minds of the consumer even after they are no longer used. it seems we love finding out about slogans this is one of my 5 most popular blog posts with over 3,500 visits to date!
One of the best of such famous slogans is Carlsberg's "Probably the best lager in the world"
How can you stand out from the crowd if you know nothing about your competitors? Over 4,000 visits to this blog confirm that business owners know that market research of your sector is an essential part of marketing overall so here's how you do it.
You may have thought that Pinterest was only for those businesses which have a visual product. You might be surprised to find out, therefore, that Pinterest is a superb platform for Coaches, Mentors and Trainers - over 6,200 visits to this blog post must mean there's a lot more Pinterest savvy trainers out there now!