We glance at written materials, we scan our e-mails, we flick through our messages - how do you persuade contemporary clients to slow down and READ your marketing materials?
A little self examination is always useful so here are 9 key marketing questions to ask about your business
I was recently sent a very detailed infographic by www.websitebuilder.org.uk which talked about the role that social media now plays in terms of customer support. It made for interesting reading...
Compelling call to action (CTA) buttons are not just for websites. To get the most out of your email and newsletter outreach, it’s essential to have call to action buttons that increase click through rates (CTR) and convert.
Drip marketing is a way of automating the sending out of pre-written and scheduled marketing communications. A large number of companies use this method in their marketing mix.
One tweet that often provokes a reaction is "The modesty of excellent entrepreneurs often gets in the way of their marketing" - let's sort this!
Sometimes we have a go at a new marketing activity and walk away when it seems too tricky. I'm sure lots of people have felt like that about LinkedIn. But crikey look at it now!
Success in digital marketing comes from great planning, implementation and adjustment to customer feedback. Here's how...
I want it all - so I do get a bit fretful about the fact that you can’t add clickable links to your Instagram captions. Here's how to get round it.
There are many reasons why someone may not immediately buy from you. The good news is, if you know those reasons you can do something about it.
How will potential patients find you if you're not making the most of your online presence? Here are 10 simple ways to do just that...
I have a mixed relationship with quotations. I find many a bit saccharine to be honest but a few really do resonate and teach me about work or life. I hope these do the same for your marketing.
Are you making full use of Twitter lists? Indeed are you using them at all? If not you're almost certainly missing out
I've run several social media workshops for different District Associations of Counsellors and Psychotherapists. Each time I knew the challenge would be to convince attendees that social media doesn't conflict with the therapy dynamic.
As a copywriter it would be rather strange if I wasn’t a huge fan of words so when I came across the subject of contranyms I couldn’t wait to share some examples with you.
There are a number of marketing definitions but one of the most succinct is “getting the right message to the right market via the right media and methods” In my experience too few new business owners think about the market – or target market - part –of that statement which is very strange
In a nutshell, content marketing is the creation and sharing of educational content with the express purpose of attracting, engaging and acquiring potential clients and customers. So what does that mean for you?
Businesses have become increasingly "unbuttoned" – literally in terms of dress down Friday (which now seems to be dress down Monday to Fridays) In step with this, marketing has become more playful and humorous.
Do you feel overwhelmed at having to put together a marketing plan? Do you turn pale when putting together a marketing plan is top of the advice list when finding out about growing your business.
Whilst recently helping a client identify her position in the market we came to the old chestnut about what to charge and, more specifically, whether to show prices on the website.
Happy New Year to you! I thought I'd continue in the vein of the onslaught of Christmas sweeties by continuing to write about slogans This time it's Kit Kat's "Have a break. have a Kit-Kat"
I’ve been to a LOT of networking groups since I set up the company in 2003. Most of those expect members and visitors to share 60 seconds about their company so it amazes me that so many people bimble their way through these because they haven’t prepared.
I’m sure it won’t surprise you that I am always interested in finding out more about clever marketing ideas. And for case studies to share with clients, I’m actually interested in finding out how a clever idea came about as well as the idea itself.
This post - about clever company names and the art of differentiation - has been enjoyed by nearly 1200 people. And if you've never heard of Super Hod here's your chance!
When you first start on Twitter it feels really strange trying to have a conversation; of course it’s a great idea to do this since this IS the quickest way to extend your reach and reputation through the creation of new or improved relationships.
How to create a social media policy for customer complaints
Fancy using a meme in your marketing? Find out what a meme actually is (!) and how to make one.
I'd like to help you avoid these common spelling mistakes to avoid making a bad first impression
Which do you use complementary or complimentary? Find out here
How does the British Heart Foundation drive customers?
Not that many business owners actually love data analysis. But if you want your marketing mix to be successful you need to keep an eye on what is working and what isn't. Over 19000 people have already visited this post to find out how you do just that.
It seems we love finding out about slogans this is one of my 5 most popular blog posts with over 3,500 visits to date! So let's look at Carlsberg's "Probably the best lager in the world"
How can you stand out from the crowd if you know nothing about your competitors? Over 4,000 visits to this blog confirm that business owners know that market research of your sector is an essential part of marketing overall so here's how you do it.
You may have thought that Pinterest was only for those businesses which have a visual product. You might be surprised to find out, therefore, that Pinterest is a superb platform for Coaches, Mentors and Trainers