Think "real world marketing" not "text book marketing". You'll hear all sorts of terms being bandied around in response to that 'what is marketing?' question. Terms like: Marketing strategy or marketing mix or marketing campaign.
But essentially it's all about differentiating yourself, understanding your potential clients and using engaging communication to put yourself across in a persuasive way using various marketing channels. This is often about me enhancing the things you're already doing or introducing new things like social media activities or writing regular blog posts into an overall marketing plan that you'll actually have time to do.
In terms of marketing strategy, this is what I can specifically do for you:
If that sounds like to sort of help you need please get in touch.