If you're happy to leave your business success to serendipity you probably won't need someone like me. However if you'd like some help in the baffling world of marketing and social media I'd love to hear from you...
My marketing services are accessibly priced and every project is quoted for with no hidden surprises. You can choose to work with me on an ad hoc or retained basis - to help you decide which would work best for you here's some advice.
My core values are expert, incisive, focused, creative and quirky - and I believe that marketing is less about the "glossy" and more about the positioning and the process. In other words constructing an innovative marketing strategy which engages with YOUR target market.
Unlike many businesses offering marketing in Hampshire I will train you as well as do things for you. This particularly applies to social media marketing
So are you looking for a marketing company in Hampshire? Are struggling with your marketing strategy? If I sound like your sort of Marketing Consultant, I'd love to hear from you.
Jane Buswell (Marketing Guru and Postcard Queen)
Before I set up Hampshire based Business Fulcrum, my career spanned from the events management of global exhibitions for IPC to directing the marketing/business development of an educational company and one which created Internet kiosks.
Since going freelance in 2003, I've supported literally hundreds of mostly Hampshire-based businesses via my marketing services and through various workshops, And - as their "Business Mum" - I've also had the huge pleasure of working with talented and energetic young start ups funded by Winchester University.
My workshops and presentations even pull in other marketing professionals hence being dubbed by one of my clients as "the marketing consultant’s marketing consultant".
"I'm a marketing professional trained by the Chartered Institute of Marketing with 15 years marketing experience, yet meeting with Jane totally blew me away. Her knowledge and expertise within the small business field was amazing, she made me realise how much potential my business has and how there are many ways of promoting myself that totally hadn't crossed my mind" - Tessa M
Partnering with the best local companies
With the advent of social media, the line between marketing and digital marketing has blurred. I have found this to be even more the case as a copywriter helping clients with SEO savvy content for their websites
As one returning client recently put it “I had no idea you were such a geek…"
Against this background I sought and found great local partners to help both me and my clients strut our stuff in a digital world without breaking the bank.They are not only experts but nice people with great customer service - always a bonus!
SEO guru Geoff Roy of LeapFrog Internet Marketing has an absolute passion for search engine optimisation and what it can achieve “Growing traffic to your website and turning those visitors into enquiries and warm leads” Click here to find out more
I also work on a regular basis with hand-picked Graphic Designers who deliver newly defined concepts time and time again against the simple request “like this but better”
And I partner with video companies who can do whizzy things with animation as well as beautiful filming. I usually come up with a marketing approach for the client, I then write the script and they do the clever stuff!
Looking for joined up marketing? You just found it.
Supporting Naya Bato
In the Autumn of 2018 I volunteered to work once a week at Naya Bato in Aldershot. Naya Bato (which means new path) was set up several years ago to teach English to the Nepalese community based in and around the area.
This seemed a good fit with my love of language and of training and, as per my own workshops, I ended up learning as much as teaching. The challenges for Nepalese women coming to learn are considerable
- They may never have held a pen
- They may not know how to read in their own language
- In fact Nepalese may not even be their first language!
- They are not used to speaking out and being listened to
- Many are in their sixties and seventies when the little grey cells are not so nimble...
Despite this they come along and work hard week after week with plenty of giggling thrown into the mix. It is a joyful and positive place to be.
One of the first customs I found out about was at the Christmas lunch when, as "honourable teacher" I received small gifts and was draped in many coloured scarves which are said to be blessings. The photo shows me at the end of the summer term of 2019 when this was repeated. As you can see I was literally #soblessed and I DO feel it.