target market

Mind the gap!  A one size fits all marketing approach is not going to work...

A little empathy goes a long way..

Why should marketing to men and marketing to women be different?  This post explains

Doing business without identifying your target market will stop you in your tracks. So let’s have a think about that challenge...

There are many reasons why someone may not immediately buy from you. The good news is, if you know those reasons you can do something about it.

There are a number of marketing definitions but one of the most succinct is “getting the right message to the right market via the right media and methods” In my experience too few new business owners think about the market – or target market - part –of that statement which is very strange

Whilst recently helping a client identify her position in the market we came to the old chestnut about what to charge and, more specifically, whether to show prices on the website.